WHY 'APPLETREE'?

Why I deploy my executive coaching business under the name AppleTree, I am often asked. That has a very personal reason ...
There is a place, not that far away, that means a lot to me. It is the place where I have long found time to think, to write, to reflect and even to decide. It is the place where I first dared to think about another life after my corporate career, as an executive coach. That place is an apple orchard. Under my apple trees I follow the seasons, the blossoming, the fruit and the bare branches. Every year. That gives me peace and inspiration. Hence: AppleTree Executive Coaching.